About Me

I’m a PhD student in marketing at the Kellogg School of Management at Northwestern University. I explore questions at the intersection of marketing and political psychology. I investigate when and why consumers use politically offensive products, how political polarization shapes consumer judgment, and what interventions can reduce outgroup animosity.

My work addresses a growing challenge for marketers: politics has become deeply embedded in daily life. As a result, consumers and brands must navigate a marketplace where political identities and sentiments increasingly influence consumer behavior and brand perception. My research offers insights into how consumers respond to this climate—and how brands can engage effectively without exacerbating division.

You can contact me at matejas.mackin@kellogg.northwestern.edu.

I am on the 2025-26 academic job market.